Creative Ads for Rock Climbing Product

Closed
The Conscious Climber
Vernon, British Columbia, Canada
Catherine Pitura
Designer, CLIMBING COVERS
(1)
3
Project
Academic experience or paid work
80 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Graphic design Branding & style guides Videography Advertising Product or service launch
Skills
audio engineering graphic design communication filmmaking positive psychology process driven development storyboarding visual design illustration branding
Details
Conscious Climbing: Mind Over Matter In Action

About Company

My company, The Conscious Climber, is a leader in mindset training for athletes in Canada and has designed (and patented) the first mental training tool for climbers. www.theconsciousclimber.com @climbingcovers

The product we want to feature is called 'Mind Tools', and it's a climbing gear cover that uses positive psychology to connect the mind and body for improved performance.

The product is in two retail stores, has been featured in magazines, and is selling from our online shop around the world.

Our goal is to be in sold in MEC and REI and to have a web-series that teaches positive mindset with mountain climbing as a life analogy.

Project Scope

We're looking to team up with creative students to bring the brand message to market with ads.

If you're a:

-filmmaker,

-audio engineering,

-graphic designer,

-copy writer,

-storyboard creator,

let's connect and create something great!

Project activities might include but are not limited to:

  • Branding and graphic design. Students can complete graphic design pieces using your logo and branding, such as a branded whitepaper, slide deck, and other assets. Alternately, students can undertake a logo redesign for your business.
  • Creating illustrations and animations.
  • Editing photographs. (Note: as Level UP projects need to be completed remotely, students would not be able to do any on-site photography.)
  • Producing film, video, moving image, sound and other media works for screens. Using media and technology to create a story.
  • Interaction design. Students can use process-driven research, technological, and evaluation methods to help ensure that your products provide a great user experience.
  • Industrial design. Students can assess aesthetic and user-focused considerations of products and provide solutions for form, function, sustainability, and physical ergonomics.
  • Communications design. Students can apply visual design skills to develop comprehensible communication of messages and experiences.

Projects must be completed remotely.

Deliverables
No deliverables exist for this project.
Mentorship

Work can be completed remotely and online brainstorming and update meetings can be done via Microsoft Teams, Zoom or other preferred platforms. Timely meeting access and response to questions will be provided, including by text, or on-line communication tools.

About the company

Company
Vernon, British Columbia, Canada
0 - 1 employees
Consumer goods & services, Sports & fitness

We make custom covers for rock climbing gear.