Marketing: automating the collection of external data for an internal KPI

Closed
Director of BI & BA
(1)
2
Project
Academic experience
120 hours per learner
Learner
Anywhere
Advanced level

Project scope

Categories
Market research Operations Project management Marketing strategy
Skills
order management order management systems marketing sales customer relationship management automation
Details

Any process that requires significant human intervention is bound to produce data with quality issues. Our order management process currently depends on 3 external data points that must be collected and inputted by humans:

  • The prospective field's address
  • Whether or not the prospective field is a replacement Y/N
  • Whether or not we won or lost our bid, and to whom

Our current process is highly manual, relying on:

  • Our sales reps awareness of their region
  • Competitors posting wins on social media
  • Google Alerts or Google Maps
  • Industry journals that discuss high-profile projects

We are seeking to automate both the collection of this external data and the recording of it in our CRM. It is important to note that we currently do not operate on the cloud.

The selected team to lead this project will be given a data set that can be used as testing data and or training data.

Final deliverables include:

  • The automation of the process
  • Cleaning of the testing and training data set (>= 90% completeness)
  • A presentation on problem identification and definition, alternatives considered and why, final methodology, and any business recommendations deemed relevant
Deliverables
No deliverables exist for this project.
Mentorship

The students will liaise with our marketing data analyst on a weekly basis with monthly steer cos with the Director of BI & BA. IT will provide support and technological briefings as required for the success and advancement of the project.

About the company

Company
Manufacturing, Sports & fitness

When it comes to artificial turf sports fields, FieldTurf is the most trusted brand in the industry. Whether its football, soccer, baseball or any other sport, FieldTurf fields provide athletes with the safety and performance they need to perform at their best, while giving field owners the durability they want to maximize the value of their investment. FieldTurf is a world leader in artificial turf with over 25,000 installations worldwide.

FieldTurf is a part of Tarkett Sports, a world leader in athletic surfacing, offering a comprehensive portfolio of sports flooring solutions.