Humain360 seeks to enhance its online presence through a targeted digital marketing strategy focusing on SEO and website promotion. The project aims to optimize the company's website to improve search engine rankings and increase organic traffic. Learners will apply their classroom knowledge of digital marketing and SEO techniques to analyze the current website, identify areas for improvement, and implement strategies to enhance visibility. The project will involve keyword research, on-page and off-page SEO tactics, and the development of a content marketing plan. By the end of the project, learners will have gained practical experience in executing a digital marketing strategy tailored to a specific business need, while also contributing to Humain360's online growth.

The project deliverables will include a comprehensive SEO audit report, a list of targeted keywords, and a detailed digital marketing plan. Additionally, learners will provide a set of optimized web pages and a content calendar for ongoing promotion. These deliverables will demonstrate the learners' ability to apply SEO and digital marketing principles effectively.