Nature of Fandom: A Qualitative Analysis
Project scope
Categories
Data analysis Social sciences Scientific researchSkills
marketing consumer behaviour research methodologies research computer literacy nvivo data collectionThis project involves data collection for a large scale analysis of perspectives on music fandom. The project will provide insights into the nature of fandom and applies to both marketing and consumer behaviour. This research will be submitted to a peer-reviewed journal upon completion.
The students must have expertise in research methodology, have strong computer skills (especially Excel and NVivo). The students will be involved in gathering the qualitative data from online sources, entering it into a spreadsheet, and conducting the preliminary qualitative analyses.
I will provide guidance on data collection and analysis. I will hold weekly meetings for updates and training. The students will have access to all necessary software and to computers if needed.
About the company
The Department of Psychology is a large and dynamic department, offering both a major and a minor in psychology in both the Bachelor of Arts and Bachelor of Science degrees, and a honours degree option. Our 23 tenured and tenure-track faculty members are engaged in research in all areas of psychology, and, in addition to offering a high caliber of classroom instruction, students are encouraged to take advantage of opportunities such as honours and independent studies to add further depth to their educational experience. Field placements in clinical psychology, at a variety of community organizations, is also made available to eligible students.
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