EmpowerAware

Closed
Génial et Aimé
Montreal, Quebec, Canada
Génielle Massac
Employer
(12)
4
Project
Academic experience
120 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Community engagement Event planning Copy writing
Skills
effective communication target audience advocacy marketing social media campaigns empowerment
Details

We ​​want to increase awareness about a particular topic.

We would like to work with students to identify potential speakers and sponsors for our awareness campaigns.

This will involve several different steps for the students, including:

  • Familiarizing themselves with the social cause, our mission and goals.
  • Identifying groups that our campaigns will target.
  • Identifying potential speakers, sponsors and partners who can support our campaign.
  • Drafting emails to invite speakers.

Bonus steps in the process would also include:

  • Assisting in contacting speakers.
Deliverables

EmpowerAware


Objective:

The EmpowerAware project aims to raise awareness about physical and sexual abuse through a comprehensive campaign, leveraging a book and organizing conferences. The primary goals include promoting understanding of the social cause, outlining the mission and objectives, identifying target groups, speakers, sponsors, and partners, and creating effective communication channels.


Components:


1. **Book Launch:**

  - Develop a compelling book addressing the issues of physical and sexual abuse, highlighting its impact, and offering insights into prevention and support.

  - Draft emails to potential speakers for book launch events.


2. **Campaign for Book Promotion:**

  - Implement a marketing and social media campaign to promote the book, emphasizing its significance in addressing abuse issues.

  - Identify and reach out to potential sponsors and partners for book promotion events.


3. **Conference Organization:**

  - Plan and organize conferences focusing on physical and sexual abuse awareness.

  - Identify and invite prominent speakers with expertise in the field.

  - Actively engage with potential speakers, facilitating effective communication.

  - Collaborate with sponsors and partners for conference support.


4. **Target Audience Engagement:**

  - Identify specific target groups for the campaign, tailoring messages and activities to resonate with their needs and concerns.

  - Develop strategies to reach and engage the target audience through various platforms.


5. **Empowerment Through Knowledge:**

  - Ensure that the 10-minute presentation during conferences provides valuable information, resources, and support for survivors of abuse.

  - Empower the audience with knowledge on recognizing, preventing, and addressing physical and sexual abuse.


  • The EmpowerAware project seeks to contribute to the ongoing dialogue on abuse awareness, providing a platform for survivors, advocates, and experts to share insights, support, and resources. Through a coordinated effort encompassing a book, targeted campaigns, and conferences, the project aims to create a meaningful impact in the fight against physical and sexual abuse.
Mentorship

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our organization’s mission and goals
  • Our awareness campaigns
  • Input on choices, problems or anything else the students might encounter.
Supported causes
Good health and well-being

About the company

Company
Montreal, Quebec, Canada
2 - 10 employees
Retail, Education, Arts, Cosmetics & beauty

Chez Génial et Aimé , notre dévouement tourne autour de la satisfaction constante de nos clients en fournissant des produits exceptionnels et en favorisant des relations significatives. Nous accordons la priorité à nous assurer que la marque du client communique de manière authentique, résonne avec son public et respecte constamment ses engagements. Pour renforcer la reconnaissance de notre marque tant au niveau local que national, nous utiliserons des stratégies marketing bien établies conçues pour générer de la publicité et accroître la notoriété de l'entreprise. Cela inclut la mise en œuvre de méthodes numériques et traditionnelles pour atteindre efficacement notre public cible. De plus, nous nous engageons à maximiser le potentiel des différentes plateformes de médias sociaux pour améliorer la visibilité et l'engagement de notre marque.

At Awesome and LOVED, our dedication revolves around consistently achieving elevated customer satisfaction through the delivery of exceptional products and fostering meaningful relationships. We prioritize ensuring that the customer's brand authentically communicates, resonates with its audience, and consistently fulfills its commitments. To bolster our brand's recognition on both local and national levels, we will employ well-established marketing strategies designed to generate publicity and increase business awareness. This includes the implementation of digital and conventional methods to effectively reach our target audience. Additionally, we are committed to maximizing the potential of various social media platforms to enhance our brand's visibility and engagement.