Competitive Analysis
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
We want to better understand how our target audience perceives our brand and competitors. This will help us develop clarity on our competitive advantages and optimize our marketing strategy.
We would like to collaborate with students to conduct a competitive analysis of our business.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company, products, and target market.
- Identifying current and potential future competitors.
- Creating a matrix identifying features that are similar and different between companies.
- Summarizing our competitive advantages and disadvantages relative to the competition identified.
Bonus steps in the process would also include:
- Recommending how our company can differentiate itself through products / services and messaging.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our company, products, and target market
- Identification of competitors
- Creation of a matrix with competitor features
- Summarization of our companyโs advantages and disadvantages
Bonus steps would include:
- Recommending ways to differentiate our company from competitors
Final deliverables should include
- A final report.
- A presentation to show your findings.
- What is the main goal for this project?
-
We want to better understand how our target audience perceives our brand and competitors. This will help us develop clarity on our competitive advantages and optimize our marketing strategy.
We would like to collaborate with students to conduct a competitive analysis of our business.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company, products, and target market.
- Identifying current and potential future competitors.
- Creating a matrix identifying features that are similar and different between companies.
- Summarizing our competitive advantages and disadvantages relative to the competition identified.
Bonus steps in the process would also include:
- Recommending how our company can differentiate itself through products / services and messaging.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our company, products, and target market
- Identification of competitors
- Creation of a matrix with competitor features
- Summarization of our companyโs advantages and disadvantages
Bonus steps would include:
- Recommending ways to differentiate our company from competitors
Final deliverables should include
- A final report.
- A presentation to show your findings.
About the company
- http://aquosmarketing.com/
- 2 - 10 employees
- Business & management, Marketing & advertising
We bring marketing to the top, with our top thinking consultants we help companies reach their yearly goals by pushing AI software to market their products and services.