Monthly Newsletter Publication for Skillcity Institute

Closed
Skillcity Institute
Edmonton, Alberta, Canada
FN
Farjana Nishat She / Her
Development and Projects Officer
3
Preferred learners
  • Canada
  • Academic experience
Categories
Graphic design Communications Project management Creative writing Copy writing
Skills
online writing marketing research online advertising target audience presentation design
Project scope
What is the main goal for this project?

The main goal of the project is to create a monthly communications piece that is filled with valuable stories and information resources to support clients’ journeys towards upward economic mobility.

This is a key communication strategy to remind stakeholders about the importance of Skillcity Institute's work and to demonstrate that Skillcity is deserving of a person’s time (potential volunteers) and or money (funders).

The project also aims to build a community around key issues and trends relating to Skillcity's mandate to design innovative solutions to close the skills and economic gap for equity-deserving groups.

Some of the content could include industry trends, new developments in STEM, the evolving landscape of work in the 21st century, scholarships, Neurodiversity in Education and industry, hackathons, etc. The challenge is developing the structure, detailed content, and ensuring that the content is relevant and of interest to our audience.




What tasks will learners need to complete to achieve the project goal?

- Develop a well-researched cost-effective strategy for the Newsletter


- Create an annual editorial schedule and set up a process of inviting guest authors to contribute to the newsletter


- Follow up on leads for guest authors, invited to contribute to ensure submission dates are met


- Provide suggestions or feedback requested with regard to the Editorial Schedule


- Maintain a master editorial plan to determine how full the newsletter content is and prepare to deal with months that may be lighter in content


- Ensure time-sensitive material and dates of notes (events, public presentations, workshops, training, etc.) are featured in the appropriate month


- Edit articles when necessary


- Populate Newsletter Template


- Create a contact list using relevant tools and send the newsletter to the contacts in Skillcity’s database


- Schedule posts to the Skillcity Institute social media pages pointing to articles now on the Skillcity.ca website


- Maintain connection with other teams for their contribution


- Work collaboratively to ensure a Blog Posting is complete every week


- Support the building of Motivational theme days content or come up with other innovative ideas


- Build Changemaker Project


Supported causes
Decent work and economic growth
About the company

Welcome to Skillcity! Sweet dreams are made of skills! Every individual is unique; so is their pathway to greatness. Let's help you find your genius! Our mission is to bridge the skills gap through innovative programs designed to help young people gain the skills and competences they need to succeed in a fast-changing world of work with evolving skills demands. We offer careers education, STEM talent development, and cultivate 21st Century skills for economic mobility. We are raising the next generation of innovators, engineers, solution architects, scientists and problem-solvers equipped to solve the world's most pressing problems. Creating access to quality education, employment, and entrepreneurship opportunities is our strategy for creating a gateway to economic prosperity for all."