We want students to help us build a marketing strategy plan to grow and engage our target market: The Automotive Collision Industry; manufacturers, suppliers, collision shops, & DIY consumers. We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging.

The main questions we’d like students to help us answer are the following:

• How do students currently perceive our brand and marketing, based on publicly available information about our company?
• What channels should we utilize for promotion, including ones we are not currently using?
• What budget is appropriate for advertising, given our goals?
• How could our messaging be updated to better explain our value proposition?
• Creation of social media channels and campaigns
• Posts for social media channels and reporting analytics
• We would like to collaborate with students on other creative ideas to reach our target market

Available for weekly meetings