Creation of Marketing Plan
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
We are a company that seeks to make websites 100% ADA Compliant. Essentially, the ADA prohibits discrimination against anyone based on ability or disability. Courts apply ADA accessibility requirements to the online domain, which means that websites should comply with ADA rules. So we want to give the 20% of the US population that maintains some type of disability the opportunity to use any websites, internet portals, and online stores making them accessible for people with disabilities with our accessibility widget.
This way they can make sure their organization is doing its part to create a more welcoming and inclusive world ensuring that everyone can understand the content of your business regardless of their ability or disabilities. We need to develop and implement different digital Marketing strategies using data-oriented approaches, to join our Marketing & Communication Team and help spearhead our growth.
- What tasks will learners need to complete to achieve the project goal?
-
- Implement and optimize programmatic campaigns.
- Prepare and automate emails marketing campaigns.
- Increase the number of high-quality leads.
- Analyze digital data to draw key recommendations around website and campaigns optimization.
- Create and maintain custom reports using advanced Excel and Google Sheets techniques.
- Ensure that the brand message is consistent.
- What is the main goal for this project?
-
We are a company that seeks to make websites 100% ADA Compliant. Essentially, the ADA prohibits discrimination against anyone based on ability or disability. Courts apply ADA accessibility requirements to the online domain, which means that websites should comply with ADA rules. So we want to give the 20% of the US population that maintains some type of disability the opportunity to use any websites, internet portals, and online stores making them accessible for people with disabilities with our accessibility widget.
This way they can make sure their organization is doing its part to create a more welcoming and inclusive world ensuring that everyone can understand the content of your business regardless of their ability or disabilities. We need to develop and implement different digital Marketing strategies using data-oriented approaches, to join our Marketing & Communication Team and help spearhead our growth.
- What tasks will learners need to complete to achieve the project goal?
-
- Implement and optimize programmatic campaigns.
- Prepare and automate emails marketing campaigns.
- Increase the number of high-quality leads.
- Analyze digital data to draw key recommendations around website and campaigns optimization.
- Create and maintain custom reports using advanced Excel and Google Sheets techniques.
- Ensure that the brand message is consistent.
About the company
- https://nxsda.com
- Technology, Consumer goods & services, Marketing & advertising, It & computing
We are a full-service marketing company that specializes in helping businesses to reach their target audiences through various marketing channels. We offer a wide range of services that include but are not limited to, search engine optimization (SEO), advertising, social media marketing, email marketing, and content marketing. We believe that a holistic and integrated approach to marketing is the most effective way to achieve success. Our team of experienced professionals will work closely with you to develop a custom marketing strategy and Software that meets our client's specific needs.
Currently, we are working on designing and developing a Software App that could enhance the traffic of our products.