Digital Content Creation - PLEASE DO NOT APPLY

Closed
R&B Retreats
Ottawa, Ontario, Canada
RT
Roland Tiamuh He / Him
President
(8)
4
Preferred learners
  • Anywhere
  • Academic experience or paid work
Categories
Design & creative Advertising Customer segmentation Digital marketing Creative writing Social media marketing
Project scope
What is the main goal for this project?

We would like students to help us with creating content that will focus on attracting customers to our cottages for short term rentals in a fishing region. We will ensure the student has a clear understanding of our vision, mission, and sector.

· R&B Retreats is a vacation rental real estate company that offers tourists accommodation/lodging in Gracefield, Quebec, on Lac Heney.

· R&B Retreats aims to create affordable, modern, moderately-priced rental cabins


Ultimately, you are expected to employ strategies to highlight the fishing opportunities and make our properties stand out. You will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.


If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.


What tasks will learners need to complete to achieve the project goal?

To accomplish this, we expect the student(s) will:

  • Write blog articles, email newsletters/sequences and other content pieces on assigned topics
  • Assist with a social media video launch to promote our organization
  • Evaluate recent successful user-generated campaigns, preferably in our sector
  • Identify media outlets that are most beneficial to share our story
  • Brainstorm creative and engaging social media strategy
  • Create unique graphic designs
  • Create engaging content
  • Hashtag Research
  • Scheduling posts
  • Engaging with your target audience (Instagram)
How will you support learners in completing the project?

Students will work closely with the R&B Retreats owners who will supervise and make themselves available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.

What skills or technologies will help learners to complete the project?

A student or team with excellent writing and video skills would be the ideal candidate for this project.

We will work with the student to decide which platform makes more sense and can be managed:

·        Instagram

·        Facebook

·        Pinterest

·        Tik Tok

·        LinkedI

About the company

I am a project manager with the Canada Revenue Agency and a real estate investor. Motivated and disciplined, my tax and project management skills have evolved from my background as a professional soccer player. My role in R&B Retreats is to oversee human resources management, financial management, renovation projects and other administrative requirements.