Digital Content Creation - PLEASE DO NOT APPLY
Project scope
Categories
Advertising Customer segmentation Digital marketing Creative writing Social media marketingSkills
content creation target audience newsletters marketing digital content creation social media real estateWe would like students to help us with creating content that will focus on attracting customers to our cottages for short term rentals in a fishing region. We will ensure the student has a clear understanding of our vision, mission, and sector.
· R&B Retreats is a vacation rental real estate company that offers tourists accommodation/lodging in Gracefield, Quebec, on Lac Heney.
· R&B Retreats aims to create affordable, modern, moderately-priced rental cabins
Ultimately, you are expected to employ strategies to highlight the fishing opportunities and make our properties stand out. You will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.
If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.
To accomplish this, we expect the student(s) will:
- Write blog articles, email newsletters/sequences and other content pieces on assigned topics
- Assist with a social media video launch to promote our organization
- Evaluate recent successful user-generated campaigns, preferably in our sector
- Identify media outlets that are most beneficial to share our story
- Brainstorm creative and engaging social media strategy
- Create unique graphic designs
- Create engaging content
- Hashtag Research
- Scheduling posts
- Engaging with your target audience (Instagram)
Students will work closely with the R&B Retreats owners who will supervise and make themselves available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.
About the company
I am a project manager with the Canada Revenue Agency and a real estate investor. Motivated and disciplined, my tax and project management skills have evolved from my background as a professional soccer player. My role in R&B Retreats is to oversee human resources management, financial management, renovation projects and other administrative requirements.