We have experiencing challenges maintaining a consistent voice across our social media channels. We want students to assist us in coming up with a strategic social media marketing plan to increase the effectiveness and efficiency our digital marketing channels.

For this project, students will need to:

• Understand our brand and mission.
• Conducting an audit of our current social media presence and an assess the effectiveness of our current channel(s).
• Defining the theme(s) and message(s) to be communicated and the most effective execution strategy.
• Developing strategies for improving our online presence by recommending programs, tools, methods of engagement, social channels, or communication pieces.
• Developing strategies for increasing engagement on your various public accounts, blogs, or other marketing assets.
• Identifying best practices to reach a new target audience.

We want to increase our brand awareness through a mission-aligned marketing campaign that works within our budget and time constraints.