The main goal for the project is to develop a comprehensive SEO strategy and plan of action for Seable Holidays to improve their online visibility, increase website traffic, and ultimately drive more bookings and sales. This will involve conducting a thorough analysis of the company's current online presence, identifying target keywords, optimizing website content, and creating a plan to build high-quality backlinks and improve overall search engine rankings.

- Conducting a website audit to identify areas for improvement in on-page SEO, technical SEO, and off-page SEO.

- Researching and identifying target keywords relevant to Seable Holidays' products and services.

- Developing an on-page SEO plan to optimize website content, meta tags, and internal linking structure.

- Creating an off-page SEO plan to build high-quality backlinks through outreach, content marketing, and other link building strategies.

- Providing recommendations for improving technical SEO elements such as site speed, mobile-friendliness, and site architecture.

- Developing a content strategy to create and optimize blog posts, landing pages, and other website content for SEO purposes.

Final deliverables:

- A comprehensive SEO strategy and plan of action document outlining all the steps and recommendations for improving Seable Holidays' online visibility and search engine rankings.

- A presentation to the Seable Holidays team explaining the SEO strategy and plan of action, as well as the rationale behind each recommendation.

1 hour per week meeting with the CEO

access to all our data

introduction to the visually impaired market and communities

chance of volunteering in our trips for blind and partially sighted people

learning to become a sighted guide traveller