Product Launch Strategy
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
We want to expand our product offering with a new line. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product.
- What tasks will learners need to complete to achieve the project goal?
-
Initial questions to brainstorm include, but are not limited to:
1. Where in the world is the best place to launch for early success? What is the total market size for this opportunity?
2. With whom should we partner on manufacturing, kitting, packaging, warehousing, and fulfillment? How complex is that and how much will it cost, realistically?
3. Who are our closest competitors and how do we differentiate ourselves?
4. How do we establish our brand: Build awareness, acquire customers, and defend any early success?
We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.
- What is the main goal for this project?
-
We want to expand our product offering with a new line. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product.
- What tasks will learners need to complete to achieve the project goal?
-
Initial questions to brainstorm include, but are not limited to:
1. Where in the world is the best place to launch for early success? What is the total market size for this opportunity?
2. With whom should we partner on manufacturing, kitting, packaging, warehousing, and fulfillment? How complex is that and how much will it cost, realistically?
3. Who are our closest competitors and how do we differentiate ourselves?
4. How do we establish our brand: Build awareness, acquire customers, and defend any early success?
We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.
About the company
- https://www.linkedin.com/in/bal-burrows-LABB01
- Technology, Consumer goods & services
We are a company that is in environmentally friendly field that is concern about the future of our next generation. We are currently working on a dental hygiene product that is not only environmentally friendly but biodegradable.