Non-paid Virtual Internship Opportunity: Marketing & PR
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our organization is able to offer a non-paid virtual internship opportunity for 1 or 2 marketing students (or a team of two).
The primary focus for the student will be two or more of the following areas:
- Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories.
- Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.
- SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.
- Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.
- Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign
- Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service).
Our goal at the end of this experience is:
- Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience. Compile a list of PR suggestions and opportunities
- Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance.
- SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines.
- Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.
- Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
Other duties the student may complete could include: (indicate other duties as exemplified below)
- Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as Google Sheets, Excel, Numbers (Mac)
- Content development, including social posts, blog posts, LinkedIn articles, and website copy.
We will plan to communicate with our virtual intern(s) using these communication tools:
Riipen messaging, email, WhatsApp
Primary contact: Gabriela Casineanu, Principal
Secondary contact: Manuela Avram, Virtual Assistant
- What is the main goal for this project?
-
Our organization is able to offer a non-paid virtual internship opportunity for 1 or 2 marketing students (or a team of two).
The primary focus for the student will be two or more of the following areas:
- Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories.
- Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.
- SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.
- Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.
- Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign
- Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service).
Our goal at the end of this experience is:
- Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience. Compile a list of PR suggestions and opportunities
- Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance.
- SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines.
- Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.
- Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
Other duties the student may complete could include: (indicate other duties as exemplified below)
- Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as Google Sheets, Excel, Numbers (Mac)
- Content development, including social posts, blog posts, LinkedIn articles, and website copy.
We will plan to communicate with our virtual intern(s) using these communication tools:
Riipen messaging, email, WhatsApp
Primary contact: Gabriela Casineanu, Principal
Secondary contact: Manuela Avram, Virtual Assistant
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- https://introvertsacademy.org
- 0 - 1 employees
- Business services, Education
The Introverts Academy is an online platform offering programs for and about introverts: webinars, online courses, books, coaching and mastermind groups that align with our mission.
Although teaching and coaching have their own benefits, our programs bring both styles together: provide information (usually associated with teaching) with an interdisciplinary focus, and facilitate learning through self-discovery experiential techniques (used in coaching).
Mission
To raise awareness about the introvert strengths—and how to tap into their impressive inner power for personal, professional, organizational, and systemic development—to build a better world for all of us.