Careerin - Virtual Internship Opportunity: Marketing
Preferred learners
- Canada
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
Number of positions available: 3-5 students ( individually or in teams)
Our organization is able to offer a virtual internship opportunity for 3-5 marketing students or teams.
The primary focus for the student will be:
- Branding - define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.
- Marketing Communications - create an integrated marketing campaign
- Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for our products; conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for new product or service.
- Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories.
- Prospecting Strategy - Assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.
- SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.
- Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.
Our goal at the end of this experience is:
- Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share.
- Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
- Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
- Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance.
- SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines.
- Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.
Other duties the student may complete could include: (indicate other duties as exemplified below)
- Assist with outbound email marketing campaigns as needed; measure and report on the performance of these campaigns using tools such as (indicate tools used, eg. Hubspot, Google Sheets, Excel)
- Content development, including social posts, blog posts, LinkedIn articles, and website copy.
We will plan to communicate with our virtual intern(s) using these communication tools: Zoom Meetings + Swit (it's like Slack+Trello)
Primary contact: Kenneth Ip, CEO
- What is the main goal for this project?
-
Number of positions available: 3-5 students ( individually or in teams)
Our organization is able to offer a virtual internship opportunity for 3-5 marketing students or teams.
The primary focus for the student will be:
- Branding - define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.
- Marketing Communications - create an integrated marketing campaign
- Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for our products; conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for new product or service.
- Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories.
- Prospecting Strategy - Assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.
- SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.
- Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.
Our goal at the end of this experience is:
- Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share.
- Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
- Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
- Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance.
- SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines.
- Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.
Other duties the student may complete could include: (indicate other duties as exemplified below)
- Assist with outbound email marketing campaigns as needed; measure and report on the performance of these campaigns using tools such as (indicate tools used, eg. Hubspot, Google Sheets, Excel)
- Content development, including social posts, blog posts, LinkedIn articles, and website copy.
We will plan to communicate with our virtual intern(s) using these communication tools: Zoom Meetings + Swit (it's like Slack+Trello)
Primary contact: Kenneth Ip, CEO
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
- How will you support learners in completing the project?
-
A minimum of 5 hours of mentorship.
About the company
- https://careerin.org
- 0 - 1 employees
- Human resources & recruitment, Media & production, Technology, Non-profit, philanthropic & civil society, Events services
Careerin Tech Society is a non-profit that helps people discover and develop their careers in the tech sector.