Gelato Shack Customer Experience Enhancement

Open
The Gelato Shack
Toronto, Ontario, Canada
BL
Bashir Lokhat He / Him
Owner
(6)
3
Preferred learners
  • Toronto, Ontario, Canada
  • Academic experience
Categories
Human resources Product management Project management Competitive analysis Market expansion Product or service launch
Skills
marketing sales strategy sales customer service
Project scope
What is the main goal for this project?

The objective of this project is to optimize the customer experience at Gelato Shack by developing a comprehensive system for understanding customer preferences, establishing effective customer-manager relations, analyzing customer taste trends, defining business rules, and enhancing sales strategies. This will allow for a deeper understanding of the business and how to improve in certain areas.

What tasks will learners need to complete to achieve the project goal?

Create a full report to cover the following sections:

  • customer preferences
  • recommendations for marketing strategies
  • customer manager relation system
  • customer taste analysis
  • strategies to increase sales


How will you support learners in completing the project?

Throughout the project, regular meetings with stakeholders and team members should be conducted to ensure alignment with business goals and objectives. Additionally, continuous monitoring and adjustments may be necessary based on evolving customer preferences and market dynamics. I will be in contact with students via email to answer any questions regarding the report or sales analysis!

About the company
  • https://thegelatoshack.com/
  • 2 - 10 employees
  • Banking & finance, Consumer goods & services, Food & beverage, Marketing & advertising, Media & production

GELATO SHACK is a fast-casual restaurant concept offering fresh, high quality cooked-to-order burgers, sausages, sandwiches, poutines, milkshakes and of course our incredible Gelato!