Branding Review

Closed
Main contact
O'Brien Estate Winery
Napa, California, United States
Business Manager
Project
Academic experience
40 hours of work total
Learner
United States
Intermediate level

Project scope

Categories
Branding & style guides Digital marketing Search engine optimization Social media marketing Marketing analytics
Skills
marketing materials marketing branding
Details

We need unbiased opinions and suggestions on our current branding structure. Our website and other marketing materials need reviewed. We would also like to review our social media presence. The goal is to elevate our brand while remaining "approachably exclusive" . We are open to explore programs that may help give us data and metrics regarding our marketing campaigns.

Deliverables

We would like an assessment of marketing platforms. Ideas on how to improve and how to target the right market.

Mentorship

We are here M-F 9:00-5:00 PST. Happy to help answer questions over the phone or zoom, etc. Otherwise, our website and social media platforms are open to view at any time.

About the company

Company
Napa, California, United States
Sales, Manufacturing, Liquor, wine & spirits

We are a small family owned winery in Napa CA. We are a Merlot house primarily but have many varitals available. We grow all of our own grapes and do all of our own manufacturing and bottling. We try to remain as sustainable as possible. We do not distribute our wines so every sale is done on property or through our wine club. The wine club consists of about 3000 members and we host events and trips throughout the year for them. The owners live on property and the tastings happen in the backyard with a view of the vineyards. It is quiet, quaint and quirky.