The main goal for this project is to create a comprehensive business strategy that positions Guiboche Innovations and the new skate sharpener for success in the market. This would involve a deep understanding of the target market, competitive landscape, and market demand, as well as effective marketing and sales strategies.

1. Define the target market: Students would need to identify the target market for the new skate sharpener, including demographic information, purchasing habits, and buying motivations.
2. Conduct a competitive analysis: Students would need to research and analyze the competitive landscape, including identifying competitors, assessing their strengths and weaknesses, and evaluating market share.
3. Develop a unique value proposition: Based on the target market and competitive analysis, students would need to develop a unique value proposition for the new skate sharpener that differentiates it from competitors.
4. Define marketing and sales strategies: Students would need to develop marketing and sales strategies to reach the target market, including tactics such as advertising, digital marketing, and sales promotions.
5. Develop a pricing strategy: Students would need to develop a pricing strategy that takes into account the production costs of the skate sharpener, market demand, and competitors' pricing.

Students will work closely with Founder, Thomas who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.