Public Relations and Marketing Plan
Project scope
Categories
Communications Public relationsSkills
marketing business to business public relations business-to-consumer selling techniques wholesaling textiles backlinksGuru is a 100% sustainable brand that has been around for 20 years. Our brand uses upcycled textiles to recreate into contemporary looks. We sell primarily wholesale (B2B) and in March started selling B2C online.
We have recently started working on a new capsule for a collection that has never been created or promoted before. We believe this collection deserves relevant media attention, and we are looking for a group of students to guide us through the process of how to promote this brand and gain press attention that will result in backlinks.
This project is suitable for students passionate about environment, fashion and public relations.
guruforlife.ca
General guidance about our brand and what we are looking to achieve.
About the company
We are a 100% fashion forward sustainable fashion brand using upcycling as a our primary method of production.