Market Research
Project scope
Categories
Market research Competitive analysisSkills
target marketOur company advertises thousands of products online. We want to better understand our target market and the overall market, so we can uniquely position ourselves within our industry.
We would like to collaborate with students to conduct market research.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s values, products and services.
- Researching our target market and market potential.
- Researching the industry and competitive landscape.
- Recommending strategies to improve our positioning, brand, products and services.
Bonus steps in the process would also include:
- Recommending strategies to differentiate ourselves from our competition.
By the end of the project, students should demonstrate:
- Familiarity with our company’s products and services
- Understanding of our target market and market potential
- Understanding of our industry and competitors
- Recommendation of strategies to improve our company’s services
Bonus steps would include:
- Identifying our company’s competitive advantages
Final deliverables should include
- A final report.
- A presentation.
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our current understanding of the market
- Input on choices, problems or anything else the students might encounter.
About the company
Since 1995, 911 Supply has proudly offered meaningful gear to hard-working Canadian professionals and adventurers alike, to optimize their performance when things are tough and they most need their equipment to work. Our experience and selection will help you prepare for what the world throws at you; whether you’re going out to the mean streets, the mountains, your backyard, or the other side of the world, you’ll have what you need.
We serve individuals, companies, and departments throughout all of Canada. Our retail location in Calgary is open six days a week and we strongly encourage you to come in and check us out. We are receiving shipments of new products all the time, and are always happy to help you with any questions you may have.
Mission - To gain absolute trust from the community of first responders in the quality equipment and industry leading service we provide so they can stay focused on keeping Canadian's safe.
Vision - 911 Supply ensures that Canadian First Responders get the right equipment and support to do their job expertly and most importantly, get home safe.
Values - Integrity, Teamwork, Community, Growth, Drive