ASK KSA Consulting Inc.

Closed
ASK KSA Consulting
Winnipeg, Manitoba, Canada
Preferred learners
  • Canada
  • Academic experience or paid work
Categories
Competitive analysis Lead generation Search engine optimization Market expansion Marketing analytics
Skills
marketing strategies target market value propositions marketing consulting analytics search engine optimization data analysis learning management systems
Project scope
What is the main goal for this project?

ASK KSA Consulting in partnership with Naz Music is searching for Individuals – preferably Teams – of Marketing students to help Build & Execute a comprehensive marketing strategy plan to grow and engage our target market. We’d like to know how we can maximize use of the LinkedIn channel/platform and get recommendations to improve our messaging, SEO, Analytics, and Social Content Generation.

The main questions we’d like students to help us answer are the following:

  • How is our brand and marketing currently perceived, based on publicly available information about our company?
  • Knowledge on how to further engage LinkedIn channels should we utilize for promotion and thought leadership
  • Knowledge and Plugin set-up to receive Analytics for SEO, and User Insights (providing Data Analytics for our LMS (LearnDash))?
  • How could our messaging be updated to better explain our value proposition?
  • How can/should we be improving our SEO to cater to our Industry?
What tasks will learners need to complete to achieve the project goal?

A report on how people perceive our company's brand and marketing efforts. We would like the report to include what channels we should utilize for promotion, what budget is appropriate for our goals, and how our messaging could be updated to better explain our value proposition.

About the company

ASK KSA Consulting Inc., is a national business providing consulting and advisory services to small- and mid-sized public accounting firms (SMPs) to help ensure they are conducting assurance engagements in an effective and efficient manner and meeting the requirements of being in public practice. Areas of practice include monitoring, file inspections and file efficiency reviews, standards compliance assessment and engagement quality reviews. A large component of the business is also developing and delivering specialized in-house training courses to firms in addition to the online on demand professional development courses. ASK KSA's objective is to help practitioners save time and achieve peace of mind.