Social Media Strategy
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to create an optimal schedule for our social media posts to be uploaded.
This will involve several different steps for the students, including:
- Constructing a content calendar to upload social media content for the maximum possible traffic .
- Creating social media content using the most efficient keywords for our target audience while following the content calendar.
- Grow our social media following.
Bonus steps in the process would also include:
- Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
- Created a content calendar to drive traffic to our social media pages.
- Created engaging social media posts driving traffic to our website.
Bonus steps would include:
- Tailoring the content calendar to our customers' activity levels on different times and days.
Final deliverables should include
- Designs and writing for several social media posts to be uploaded as per the content calendar.
- What is the main goal for this project?
-
Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to create an optimal schedule for our social media posts to be uploaded.
This will involve several different steps for the students, including:
- Constructing a content calendar to upload social media content for the maximum possible traffic .
- Creating social media content using the most efficient keywords for our target audience while following the content calendar.
- Grow our social media following.
Bonus steps in the process would also include:
- Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
- Created a content calendar to drive traffic to our social media pages.
- Created engaging social media posts driving traffic to our website.
Bonus steps would include:
- Tailoring the content calendar to our customers' activity levels on different times and days.
Final deliverables should include
- Designs and writing for several social media posts to be uploaded as per the content calendar.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- How do we rank on Google based on different search terms?
- When and how much do we typically post on social media?
- Input on choices, problems or anything else the students might encounter.
About the company
- https://bitmachina.ca/
- Banking & finance
bitMachina is an Ottawa-based company that allows customers to buy Bitcoin with cash. To do so, we collaborate with local companies by installing Bitcoin ATMs and Counters in their stores. We launched our first point of sale in September 2019, and thanks to our straightforward approach, we have since added 35 new locations all over Eastern Ontario and Québec. We already have fully operational software enabling users to purchase Bitcoin in person and market validation for the service we want to expand. We first want to raise funds to grow our working capital so that we can add more ATMs and increase revenues. Then, we will start licensing the software we developed to other operators and collect a fee for each transaction.