Branding - Define our organization's brand and core value proposition; assess where and how to improve our brand's presence and differentiate from our competitors. This will help us improve our brand's presence and capture greater market share.

Market Research - Investigate our competitive landscape; identify our ideal target market; gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for our audience. This will help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing align with our target sector.

Prospecting Strategy - Evaluate our current target market and make recommendations for market penetration; develop and implement targeted prospecting; create new outreach content. This will help us implement better prospecting that increases conversion rates and boosts our sales team's performance.

Students should be able to research the market to advise on a potential go to market plan. From such plan an according social media marketing campaign should be crafted to be released at a later time by the company if it meets expectations.

I will guide students on expectations for such a project and then review their work so they can gain feedback on the industry and broaden their horizons.

We will plan to communicate with our virtual intern(s) using these communication tools: Company Slack

Primary contact: Roberto Baldizon