We would like to collaborate with students to support our market research efforts. The students will play a pivotal role in helping us gain a better understanding of the challenges faced by our target audience, assessing the impact of these challenges, and exploring alternative solutions.

This project provides a unique opportunity to gain hands-on experience in conducting comprehensive market research, developing strategic insights, and contributing to the decision-making processes within our organization.

Specific tasks to be completed by the students include the following:

1. Comprehensive Problem Understanding:

• Conduct in-depth research to gain a thorough understanding of the challenges and issues our target audience faces.
• Explore the nuances of the problem to inform strategic decision-making.

2. Impact Assessment on Target Audience:

• Analyze how the identified problem affects our target audience both quantitatively and qualitatively.
• Seek insights into the emotional, financial, and practical implications for a more nuanced understanding.
• Assess how our target audience perceives our solution, identifying strengths, weaknesses, and areas for improvement.

3. Identification of Alternative Solutions:

• Research and compile information on alternative approaches or solutions to the identified problem.
• Provide a comparative analysis of different methods our target audience may consider for issue resolution.

4. Strategic Insights for Problem Resolution:

•  Synthesize research findings into actionable insights that guide the development of strategic initiatives.
• Provide recommendations based on a holistic understanding of the problem and its impact.

Research Methodology:

• Utilize a variety of data sources, such as surveys, interviews, and industry reports, to gather comprehensive information.
• Implement a systematic and structured approach to data collection and analysis.
• Ensure a well-rounded data set that encapsulates different perspectives on the problem.

Key deliverables include:

A detailed market research report including an executive summary outlining the research objectives, methodology, and the key findings and recommendations.