Our company has developed Practice Management Software for healthcare practitioner . We would like to revamp our marketing as we have recently developed this product and ready to launch.

Together with our marketing team, we would like students to design new promotional material for this new product. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider.

This will involve several different steps for the students, including:

• Familiarizing themselves with our target market, our products and services.
• Assessing our existing marketing strategy and efforts.
• Recommending marketing tactics to promote our new product such as exclusive previews and introductory offers.
• Designing promotional material for various media.
• Making multiple versions of marketing materials and testing them for comparison.
• Comparing our product with some of the well known competitors' similar product and suggesting bare essential upgrades.

By the end of the project, students should demonstrate:

• Familiarity with our target market, products and services
• Assessment of our marketing strategy
• Recommendation of marketing tactics
• Design and development of promotional material for different media including narrative short video series of our product's how to use.

Bonus steps would include:

• Creating and testing marketing materials with potential customers (including but not limited to presenting, selling and signing up for the product)

Final deliverables should include

• A final report.
• A 10-minute presentation.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our products and services
• Our current understanding of the target market
• Input on choices, problems or anything else the students might encounter.