In our efforts to target a new demographic of Millennial consumers, we have experienced challenges maintaining a consistent voice across media channels. We want you to assist us in updating our branding in a way that clearly differentiates us from our competitors and serves our target Millennial market. We want to expand our customer base to millennials with this marketing plan

For this project, you will need to:

• Understand our brand and mission.
• Conduct research on our users, stakeholders, and competitors.
• Analyze our competitive landscape.
• Identify trends and opportunities in our target market.

We want to increase our brand awareness in the millennial segment through a mission-aligned marketing campaign that works within our budget and time constraints. We want you to use your expertise for this plan.

You will have access to our marketing team, who will communicate regularly with you and provide all the information and clarification needed. Our management will be providing support to you.