Millennial Marketing Communications Plan
Preferred learners
- Anywhere
- Academic experience or paid work
Categories
Skills
Project scope
- What is the main goal for this project?
-
In our efforts to target a new demographic of Millennial consumers, we have experienced challenges maintaining a consistent voice across media channels. We want you to assist us in updating our branding in a way that clearly differentiates us from our competitors and serves our target Millennial market. We want to expand our customer base to millennials with this marketing plan
For this project, you will need to:
- Understand our brand and mission.
- Conduct research on our users, stakeholders, and competitors.
- Analyze our competitive landscape.
- Identify trends and opportunities in our target market.
- What tasks will learners need to complete to achieve the project goal?
-
We want to increase our brand awareness in the millennial segment through a mission-aligned marketing campaign that works within our budget and time constraints. We want you to use your expertise for this plan.
- What is the main goal for this project?
-
In our efforts to target a new demographic of Millennial consumers, we have experienced challenges maintaining a consistent voice across media channels. We want you to assist us in updating our branding in a way that clearly differentiates us from our competitors and serves our target Millennial market. We want to expand our customer base to millennials with this marketing plan
For this project, you will need to:
- Understand our brand and mission.
- Conduct research on our users, stakeholders, and competitors.
- Analyze our competitive landscape.
- Identify trends and opportunities in our target market.
- What tasks will learners need to complete to achieve the project goal?
-
We want to increase our brand awareness in the millennial segment through a mission-aligned marketing campaign that works within our budget and time constraints. We want you to use your expertise for this plan.
- How will you support learners in completing the project?
-
You will have access to our marketing team, who will communicate regularly with you and provide all the information and clarification needed. Our management will be providing support to you.
About the company
- https://www.szechuanmango.com/
- 2 - 10 employees
- Food & beverage
We are a family-owned and operated restaurant located in the heart of Edmonton. We have been in business for over 25 years and are looking to expand in this market with modern and innovative business development methods!