Sustainability Marketing Campaign - Climate Leaders
Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
Our non profit company reaches thousands of people on climate and Sustainability online. We hope to revamp our email marketing to attract more customers.
We would like to work with students to design a new email marketing campaign for our company. Empower social media with interviews and a podcast for Global climate stories.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s products, email marketing campaign goals and target market.
- Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails.
- Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations.
- Identifying metrics to monitor throughout the campaign.
Bonus steps in the process would also include:
- Identifying ways to personalize emails for customers based on market segmentation.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our company’s products and goals
- Identification of suitable email types and content
- Understanding of factors affecting emails’ effectiveness
- Identification of metrics to monitor the campaign’s success
Bonus steps would include:
- Recommending strategies to personalize emails, scope of media outreach plan, marketing strategies and using leadership skills
Final deliverables should include
- A 10-minute presentation
- What is the main goal for this project?
-
Our non profit company reaches thousands of people on climate and Sustainability online. We hope to revamp our email marketing to attract more customers.
We would like to work with students to design a new email marketing campaign for our company. Empower social media with interviews and a podcast for Global climate stories.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s products, email marketing campaign goals and target market.
- Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails.
- Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations.
- Identifying metrics to monitor throughout the campaign.
Bonus steps in the process would also include:
- Identifying ways to personalize emails for customers based on market segmentation.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our company’s products and goals
- Identification of suitable email types and content
- Understanding of factors affecting emails’ effectiveness
- Identification of metrics to monitor the campaign’s success
Bonus steps would include:
- Recommending strategies to personalize emails, scope of media outreach plan, marketing strategies and using leadership skills
Final deliverables should include
- A 10-minute presentation
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as: creative plamnning and growth for the creation of products.
- Our current products and email marketing
- Our customer and industry insights and leverage positive actions
- Input on choices, problems or anything else the students might encounter.’
- gain creative skills working in teams
- What skills or technologies will help learners to complete the project?
-
In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Email marketing
Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.
Supported causes
About the company
- https://www.decarbonized.org
- 2 - 10 employees
- Education, Environment, Non-profit, philanthropic & civil society, Mining, forestry & fishery, Science
Decarbonized.org is an innovative 501 c 3 non- profit organization, Catalyzing Solutions for Climate C02 DRAW DOWN FOR 2030. Empowering actions for the United Nations Sustainable Development Goals (UN.ORG) We are in Vancouver and San Francisco with partnership branches in the Amazon regions Canada/USA and Europe.