Jetroe Cloud Services Inc. aims to boost its market presence and gather insights on its new products available on shopjetroe.com. The project involves crafting a comprehensive social media marketing campaign to increase brand awareness and engagement on platforms like Facebook, Instagram, and Twitter. The campaign should align with current trends and target Jetroe's key demographics effectively. Additionally, the project requires conducting user testing on Jetroe's latest products to assess user experience and satisfaction levels. Learners will analyze the results to identify areas for improvement and provide actionable recommendations. This project offers an opportunity to apply digital marketing strategies and user experience analysis, enhancing skills in both creative and analytical domains.

The deliverables for this project include a detailed social media marketing plan that outlines strategies, content ideas, and a posting schedule. Additionally, a comprehensive report on user testing results is required, including data analysis, user feedback, and recommendations for product enhancements. The team will also present a summary of their findings and strategies in a final presentation to Jetroe Cloud Services Inc.