App Launch PR Campaign
Preferred learners
- Anywhere
- Academic experience or paid work
Categories
Skills
Project scope
- What is the main goal for this project?
-
The student is expected to complete a PR launch campaign for a social-emotional learning app, called SoEmo® by the Guiding Light Education Company Inc.
- What tasks will learners need to complete to achieve the project goal?
-
Write a compelling press release and coordinate distribution.
Develop a micro-influencer list and develop a pitch letter to be used to secure partnerships.
Develop a company media kit and tip sheet for pitches.
Pitch interviews/mentions and utilize HARO to garner media coverage.
Seek opportunities for partnerships, sponsorships, and advertising.
Analyzing/tracking media coverage.
- What is the main goal for this project?
-
The student is expected to complete a PR launch campaign for a social-emotional learning app, called SoEmo® by the Guiding Light Education Company Inc.
- What tasks will learners need to complete to achieve the project goal?
-
Write a compelling press release and coordinate distribution.
Develop a micro-influencer list and develop a pitch letter to be used to secure partnerships.
Develop a company media kit and tip sheet for pitches.
Pitch interviews/mentions and utilize HARO to garner media coverage.
Seek opportunities for partnerships, sponsorships, and advertising.
Analyzing/tracking media coverage.
About the company
- https://www.guidinglightco.com
- 2 - 10 employees
- Entertainment, Education, Individual & family services, Publishing & printing
The Guiding Light Education Company Inc. creates Social-Emotional Learning (SEL) tools/resources that kids enjoy! We simplify sensitive topics for kids so that educators, mental health profressionals, caregivers, and parents don’t have to stress about tackling the tough stuff. Our resources expand young minds, improve well-being, and guide children with light and love. We make learning fun, engaging, and exciting!