The objective of this project is to increase the online presence and SEO for Romano Remote Virtual Assistant Services. We hope to use this research and plan to obtain more quality leads and improve our online brand. Our primary market consists of small business owners and entrepreneurs.

1. Better understand the marketing objectives and next steps for our company

2. Increase website traffic

3. Generate more quality leads

4. Launch a research-backed google ads campaign 

5. Draft SEO optimized written content

6. Create strong backlinks to increase our domain authority

Task One: Keyword Research

Keyword research with a focus on long-tail, low competition keywords targeting small business owners, entrepreneurs, and individuals looking to outsource business tasks and projects. The final deliverable for this part will include your findings and why they are valuable. In addition, how we can implement these keywords into our marketing and advertising to hit them efficiently.

Task Two: Google Ads and Website Audit

A report detailing what is working and what may not be on our website and within our google ads campaign. This information will be used to better improve our campaign and website moving forward. Suggestions as to content or new sections for the website is absolutely encouraged, as well as changes to the ad campaign. The final deliverable is a presentation as to your findings.

Task Three: Backlink Research and Outreach

A primary goal for our business at this stage is increasing our domain authority. As a newer website this is an area with room for improvement and we hope to obtain valuable backlinks. We are incredibly open to creative partnerships and ideas to accomplish this goal. This stage will require research to conclude what might be obtainable, and drafting of persuasive outreach emails to put this plan into action. The deliverable includes a list of potential backlinks which we may be able to obtain and how this would look, as well as a draft correspondence.

Task Four: SEO Optimized Blog Creation 

Using the keyword research from earlier, you will be creating SEO optimized blog posts that hit specific keywords on topics of your choice. You have spent time analyzing what keywords can be beneficial to our website, so we believe in your ability to create a few articles in areas you have selected in order to hit them. The deliverable includes 2-3 blog posts which include the content, headings, and page descriptions. 

Task Five: Final Report or Presentation

With the work you have done, detail each task and how they will improve visibility and SEO. The final report will detail any next steps you feel would benefit our online presence, the improvements anticipated with the work we have done throughout the project and why.