Competitive Analysis within the Healthcare Industry
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Project scope
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Market research Marketing strategySkills
competitive analysis health information systems (his) brand awareness marketing patient identification and matching innovation swot analysisCompany Profile:
Medirex Systems Inc. (Medirex) is a Canadian owned and operated business that has connected patients to health information systems for over 50 years. Over the past 50 years, Medirex has evolved to become an industry leader in providing innovative patient identification solutions. We aim to provide our clients with a unique solution to ensure that patients are kept safe through positive patient identification. Medirex also aims to connect patients to their health information and stay connected throughout all aspects of their healthcare journey. Patients are able to work with their healthcare organizations to make informed decisions and become confident in the care that they receive. Every year, we help keep patients safe through the proper identification of over 10 million Canadian patients.
Challenge:
Medirex Systems is for a complete brand and competitor analysis within the patient identification sector specifically for patient wristbands, labels, carbonless forms, etc. The following is required in the report from students:
- Building a competition portfolio of our competitors, their features, services, price, and logistics.
- Brand profile inclusive of a SWOT analysis and current industry trends
Medirex wishes to gain an understanding of our competitors within the healthcare space and strategize on ways to improve brand awareness-.
Medirex’s Marketing Lead will oversee the project and assist the students with any questions they have or support they require. Students will receive personal recommendations on LinkedIn and for future opportunities.
About the company
Medirex Systems Inc. (Medirex) is a Canadian owned and operated business that has connected patients to health informatics systems (HIS) for more than 50 years. We ensure patient safety through effective patient identification, and make it easy to manage your patient links – while always staying secure and affordable. And, we continuously improve and iterate based on robust feedback and analytics gathering.
We began as a small company offering custom forms to improve business processes in the healthcare sector. For years, we redesigned forms until technological change impacted the business environment leading to forms being mostly replaced by software solutions. Medirex embraced this change and adapted its solutions to manage patient safety through effective patient identification, and cultivate patient connections with ease, security and no errors. We are now recognized as a leader in patient connection solutions not only in Canada but also abroad.
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