Market Research For Cloud Migration Amongst SMBs

Closed
Cloud Solutions Zone Incorporated
Toronto, Ontario, Canada
Hiren Dossani
Cloud Consultant
(43)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Market research Competitive analysis Market expansion Sales strategy Marketing analytics
Skills
profit impact of marketing strategies target market market analysis cloud migration market research
Project scope
What is the main goal for this project?

The main goal of this project is to do market research for Cloud migration amongst SMBs. We are looking to grow to the next level by better understanding small and mid-size businesses, fundamental problems and key players so that we can increase the number of contracts and revenue through the awareness and educational programmes.

To consider: which industries and companies is fit for cloud adoption? What is the main problem this market and potential clients are facing? What are the pros and cons of expanding our services to this market? What potential competitors exist and how do we differ? What legal protocol will need to be considered? How can we connect with this target market successfully?

What tasks will learners need to complete to achieve the project goal?

Our specific need is an outline of our industry’s expansion opportunities through a comprehensive market analysis of the target market.

Target market:

  1. Small and Mid-sized businesses in Canada
  2. Retail businesses

This should include the following:

  • market picture: who are the key players within the organizations, how do they get funded or what is the distribution of the internal budget, and who would best align with our services
  • main market pain point and desires (gaps to fill for employee and organization success), so we can then understand how we can best sell them our value
  • list of potential clients developed from the market research which would match our service offering, as organized by the most significant potential for growth, profit, impact and return
About the company

CloudSolutions Zone is Canadian based cloud consulting service provider for business solutions. We specialize in cloud native transformation. We are partners with major cloud service providers, uniquely positioning us to provide unbiased, cloud agnostic solutions to enterprises varying from small businesses to Fortune 500 customers. Cloud Solutions helps to blend your business strategy with cloud strategy and work with you as a trusted advisor to fulfill your business goals.

Our Core Values
We live by our core values, the way we do business, and how we celebrate success together. We believe by creating quality experiences, we build stronger communities and an organization.

Endless Learning: Provide personal and professional development environment, promoting growth & well-being of all

Lead From the front: Daring, visionary leadership starts at the top and inspires everyone at a company with the same spirit

Exceptional Customer Experiences: Build trusted partnerships with customers, understand their pain points, and exceed expectations

Deliver Value with Technology: Use technology as a business enabler rather than a bottleneck

Share Success: We help businesses around the globe achieve their mission-critical priorities