Our company advertises thousands of products online. We hope to gain a renewed understanding of the features and design that our target market would expect in our website.

We would like to collaborate with students to produce a design prototype informed by real customer input and feedback that we can bring to a developer for implementation.

This will involve several different steps for the students, including:

• Conducting user interviews and research on our industry, our target market, and desired website features.
• Designing a wireframe prototype for our website and mapping out user interactions.
• Documenting the design process and any additional insights that emerge.
• Testing the prototype with customers and surveying for feedback.
• Refining design ideas with input from experts and customers.
• Prototyping multiple versions of a design that includes the desired website features.

By the end of the project, students should demonstrate:

• Understanding of our industry, our target market, and desired website features
• Development of a website prototype
• Verification of the prototype and improvements based on feedback

Bonus steps would include:

• Designing multiple prototypes that include similar website features but are presented differently

Final deliverables should include:

• A website prototype.
• A 10-minute presentation.
• A final report.