Social Media Content Building and Implementation for "SpaceBeacon" - Next generation AI powered travel platform

Open
Preeminent Technologies Inc
Mission, British Columbia, Canada
She / Her
CEO
(3)
5
Project
Academic experience
120 hours per learner
Learner
Canada
Intermediate level

Project scope

Categories
Branding & style guides Communications Digital marketing Social media marketing
Skills
business objectives social media target audience infographics customer acquisition management brand awareness thought leadership storyboarding content creation scalability
Details

Enhance Brand Awareness: Increase visibility of Preeminent Technologies' solution "SpaceBeacon" across target social media platforms by establishing a consistent and recognizable brand presence.

Drive Engagement: Foster interactions with followers by creating compelling and shareable content tailored to the target audience.

Support Business Objectives: Align social media efforts with key business goals such as lead generation, customer acquisition, and partnership building.

Showcase Expertise: Position Preeminent Technologies as an industry leader by sharing thought leadership content, product insights, and success stories.

Establish a Scalable Content Strategy: Develop a structured, sustainable social media content plan that can adapt to evolving business needs.

Deliverables

Content Strategy Plan:

  • Detailed social media strategy document covering platform-specific goals, target audience profiles, content themes, posting schedules, and engagement tactics.

Content Creation:

  • A minimum of 30 pieces of high-quality content, including graphics, videos, infographics, and written posts tailored to each platform (e.g., LinkedIn, Twitter, Instagram).
  • Templates for ongoing content creation (e.g., branded visuals, storyboards for videos).

Social Media Calendar:

  • A comprehensive, month-long posting schedule with captions, hashtags, and posting times for each piece of content.

Platform Optimization:

  • Updates to Preeminent Technologies’ social media profiles to ensure brand consistency, complete information, and optimized SEO.
  • Recommendations for leveraging new platform features or tools.

Engagement Plan:

  • A guide for responding to comments, messages, and mentions effectively.
  • Strategies for proactive engagement, such as commenting on industry-related posts or participating in trending discussions.

Analytics and Reporting Framework:

  • Baseline metrics to measure social media performance (e.g., reach, impressions, engagement rates, click-through rates).
  • A dashboard template for monthly performance tracking and insights.

Implementation Support:

  • Assistance with the initial implementation of the social media strategy.
  • A one-hour training session for internal teams to ensure effective management post-implementation.

Project Summary Report:

  • A final report summarizing the project outcomes, lessons learned, and recommendations for future social media efforts.


Mentorship
Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes
Decent work and economic growth

About the company

Company
Mission, British Columbia, Canada
2 - 10 employees
Technology, Travel & tourism
Representation
Women-Owned

LEADING INNOVATION THROUGH TRANSFORMATIVE AI TECHNOLOGY SOLUTIONS. Fostering Technological Advancements in Global Travel Sector through Building Innovative Solutions in Canada​.