Marketing and Branding Management for Kids On Track - Part 1
Preferred learners
- Edmonton, Alberta, Canada
- Academic experience or paid work
Categories
Skills
Project scope
- What is the main goal for this project?
-
The main goal for the project is to effectively manage the marketing and branding for Kids On Track, a community building organization that provides hope, direction, and ongoing support for children, youth, and their parents. This will involve managing social media, video, and website content to effectively communicate the organization's mission and engage with the community.
- What tasks will learners need to complete to achieve the project goal?
-
Tasks for learners to complete:
- Develop a comprehensive marketing and branding strategy for Kids On Track, including social media, video, and website content.
- Create engaging and informative social media posts and campaigns to promote the organization's programs and engage with the community.
- Produce high-quality video content that showcases the impact of Kids On Track's programs and communicates the organization's mission effectively.
- Manage and update the organization's website to ensure it accurately reflects the programs and activities offered by Kids On Track.
Final deliverables:
- Engaging and informative social media content and campaigns.
- High-quality video content that effectively communicates the organization's mission.
- Updated and well-maintained website content.
- What is the main goal for this project?
-
The main goal for the project is to effectively manage the marketing and branding for Kids On Track, a community building organization that provides hope, direction, and ongoing support for children, youth, and their parents. This will involve managing social media, video, and website content to effectively communicate the organization's mission and engage with the community.
- What tasks will learners need to complete to achieve the project goal?
-
Tasks for learners to complete:
- Develop a comprehensive marketing and branding strategy for Kids On Track, including social media, video, and website content.
- Create engaging and informative social media posts and campaigns to promote the organization's programs and engage with the community.
- Produce high-quality video content that showcases the impact of Kids On Track's programs and communicates the organization's mission effectively.
- Manage and update the organization's website to ensure it accurately reflects the programs and activities offered by Kids On Track.
Final deliverables:
- Engaging and informative social media content and campaigns.
- High-quality video content that effectively communicates the organization's mission.
- Updated and well-maintained website content.
About the company
- https://kidsontrack.org/
- 11 - 50 employees
- Non-profit, philanthropic & civil society
Kids On Track is a community-building organization that provides hope, direction, and ongoing support for children, youth, and their parents.
Educational, social, spiritual, and recreational elements are combined to deliver well-rounded programs. We cultivate relationships, encouraging participants in faith, character and leadership development, social skills, and a healthy lifestyle. We strive to support families experiencing limited opportunities due to various socioeconomic challenges.
Since 1992, we have expanded our programs to respond to changing needs in the community and new opportunities to help at-risk kids and their families. We currently have more than 1,000 participants actively engaged in our programs. Our volunteer base has grown to a team of more than 314 volunteers who collectively contributed 4,469 service hours in our last fiscal year (Sept. 1, 2018 – Aug. 31, 2019).
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