The main goal for the project is to prepare an offline and online marketing strategy for lead generation and sales of Rili Budding Scientists' Lab services. This will involve several different steps for the students, including:

- Conducting market research to understand the target audience and their preferences.

- Developing a comprehensive marketing plan that includes both offline and online strategies.

- Creating engaging content for social media and other online platforms to attract potential leads.

- Designing promotional materials for offline marketing such as flyers, brochures, and banners.

- Implementing and monitoring the effectiveness of the marketing strategies.

- Analyzing the results and making adjustments to the marketing plan as needed.

By the end of the project, students should complete the following tasks:

- A detailed market research report outlining the target audience and their preferences.

- A comprehensive marketing plan that includes both offline and online strategies.

- Engaging content for social media and other online platforms.

- Promotional materials for offline marketing.

- Implementation and monitoring of the marketing strategies.

- An analysis of the results and recommendations for adjustments to the marketing plan.

Final deliverables:

- A final report including the market research, marketing plan, content, promotional materials, and analysis of results.

- A presentation explaining the marketing strategies and their effectiveness.

We will regularly schedule meeting to discuss about the progress of this project. Also, we will provide mentorship and other support as and when required to successfully complete the project.