Marketing Strategy for Lead Generation and Sales

Closed
Rili Budding Scientists' Lab
Toronto, Ontario, Canada
US
Employer
(7)
3
Preferred learners
  • Canada
  • Academic experience
Categories
Marketing Market research Digital marketing Lead generation Sales strategy Social media marketing
Skills
marketing strategies target audience online marketing marketing market research lead generation promotional materials marketing planning social media sales
Project scope
What is the main goal for this project?

The main goal for the project is to prepare an offline and online marketing strategy for lead generation and sales of Rili Budding Scientists' Lab services. This will involve several different steps for the students, including:


- Conducting market research to understand the target audience and their preferences.


- Developing a comprehensive marketing plan that includes both offline and online strategies.


- Creating engaging content for social media and other online platforms to attract potential leads.


- Designing promotional materials for offline marketing such as flyers, brochures, and banners.


- Implementing and monitoring the effectiveness of the marketing strategies.


- Analyzing the results and making adjustments to the marketing plan as needed.


What tasks will learners need to complete to achieve the project goal?


By the end of the project, students should complete the following tasks:


- A detailed market research report outlining the target audience and their preferences.


- A comprehensive marketing plan that includes both offline and online strategies.


- Engaging content for social media and other online platforms.


- Promotional materials for offline marketing.


- Implementation and monitoring of the marketing strategies.


- An analysis of the results and recommendations for adjustments to the marketing plan.



Final deliverables:


- A final report including the market research, marketing plan, content, promotional materials, and analysis of results.


- A presentation explaining the marketing strategies and their effectiveness.


How will you support learners in completing the project?

We will regularly schedule meeting to discuss about the progress of this project. Also, we will provide mentorship and other support as and when required to successfully complete the project.

Supported causes
Quality education
About the company

Rili Budding Scientists' Lab is a STEM (Science, Technology, Engineering and Mathematics) hands-on experiment lab. We teach curriculum based STEM topics via hands-on experiments and organize science workshops.