Mears Law Professional Corporation aims to enhance its digital presence and attract more clients through effective digital marketing strategies. The project involves analyzing the current digital marketing efforts of Mears Law and identifying areas for improvement. Learners will apply their knowledge of digital marketing principles to develop a comprehensive strategy that includes social media engagement, content marketing, and search engine optimization (SEO). The goal is to increase online visibility and client engagement, ultimately driving more inquiries and consultations. The project will focus on creating a cohesive plan that aligns with Mears Law's brand and business objectives, ensuring that the strategies are practical and implementable within a reasonable timeframe.

- Analyze current digital marketing efforts.

- Identify areas for improvement.

- Develop a comprehensive digital marketing strategy.

- Focus on social media, content marketing, and SEO.

- Align strategies with Mears Law's brand and objectives.

The deliverables for this project include a detailed digital marketing strategy document outlining recommended actions and timelines. Additionally, learners will provide a presentation summarizing their findings and proposed strategies to Mears Law's management team. The strategy document should include specific tactics for social media, content marketing, and SEO, along with measurable goals and key performance indicators (KPIs) to track progress.

- Digital marketing strategy document.

- Presentation of findings and strategies.

- Specific tactics for social media, content marketing, and SEO.

- Measurable goals and KPIs.