DDB Consultants Inc is seeking to enhance its lead generation efforts through a well-structured digital marketing campaign. The primary goal is to leverage existing tools such as Zoom-info, HubSpot, and email to create a robust strategy that drives high-quality leads. The project involves analyzing current digital marketing practices, identifying areas for improvement, and developing a targeted email marketing campaign. Learners will apply their classroom knowledge of digital marketing principles to design and implement a campaign that aligns with DDB Consultants Inc's objectives. The project will focus on creating compelling content, optimizing email lists, and utilizing analytics to measure campaign effectiveness. By the end of the project, learners will have gained practical experience in executing a digital marketing strategy that can be adapted to various business contexts.

The project deliverables will include a comprehensive digital marketing plan, a series of email templates tailored to target audiences, and a report analyzing the campaign's performance. Learners will also provide a presentation summarizing their findings and recommendations for future campaigns. These deliverables will demonstrate the learners' ability to apply digital marketing techniques effectively and provide actionable insights for DDB Consultants Inc.