Business Administration - Health and Wellness

Closed
Local Wellness Clinic
Athabasca, Alberta, Canada
CW
Owner
(13)
3
Preferred learners
  • Canada
  • Academic experience or paid work
Categories
Operations Talent recruitment Market expansion Sales strategy
Skills
marketing strategies environmental analysis process design employee engagement revenue stream sales prospecting go-to-market strategy sales market share business administration
Project scope
What is the main goal for this project?

The primary focus for the student will be:

  • Strategy - Develop an implementation plan for entering a new market; develop a go-to-market strategy; identify new funding and grant opportunities, write proposals.
  • Marketing - Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy (product, place, price, and promotion);
  • Sales - design a new pricing or service structure.
  • Talent - Design a new recruitment process; design a new employee engagement program.
What tasks will learners need to complete to achieve the project goal?

Our goal at the end of this experience is:

  • Strategy - For the student(s) to help us capture increased market share; for the student(s) to help us capture new revenue streams; for the student(s) to help us secure new funding.
  • Marketing - For the student(s) to help us reach more customers, effectively promote our brand, mission, and story.
  • Sales - For the student(s) to help us roll-out better prospecting that increases conversion rates and boost our sales.
  • Talent - For the student(s) to help us build and maintain a productive and engaged team.

About the company

We are a new rural based wellness clinic. Opened in May 2023. Offering Massage therapy, phyiso, osteopath, infrared sauna and naturopathic dr.