Project Overview:

Productive PMM is excited to invite you to collaborate on content for our private membership and newsletter for product marketing professionals, PMM Files Pro. This project involves creating a comprehensive guide/playbook for product marketing professionals.

Opportunity:

This is a fantastic opportunity to gain hands-on experience in product marketing and work closely with seasoned professionals in the field.

Project Goal:

The primary goal is to create an informative and actionable guide on key marketing topics from start to finish. This guide will help product marketing professionals:

• Pitch Marketing Projects: Effectively present the need and benefits of various marketing initiatives to their leadership team.
• Manage Marketing Processes: Oversee and coordinate different marketing projects efficiently.
• Implement Best Practices: Follow industry best practices to ensure successful marketing campaigns and strategies.
• Measure Results: Track and evaluate the impact of marketing efforts on key metrics.
• Share Progress with Stakeholders: Communicate progress and results effectively with key stakeholders.

This comprehensive guide will empower product marketing professionals to execute successful marketing projects, driving better user engagement and achieving business goals.

Who We Are Looking For:

We seek individuals who are:

• Curious about Product Marketing: Eager to learn and explore various aspects of product marketing.
• Interested in Key Marketing Topics: Keen to understand the importance of critical marketing initiatives.
• Excited to Conduct Research: Willing to investigate diverse marketing strategies and examples.
• Skilled in Clear Writing: Able to write clearly and concisely, reflecting the tone and voice of PMM Files.
• Fact and Research-Driven: Committed to basing their work on solid research and data.
• Analytical Thinkers: Capable of delving deeper into the "why" behind the "what."

Tasks and Responsibilities:

Research:

• Study Marketing Strategies: Research 100+ leading marketing strategies through internet-based research and use PMM Files' existing examples for inspiration.
• Aggregate Material: Collect publicly available material from Product Marketing professionals on various marketing projects.
• Develop Perspectives: Formulate a perspective on what best-in-class marketing initiatives look like.
• Create a Repository: Compile a swipe file of exemplary marketing examples for reference in the guide.

Writing:

• Draft a Comprehensive Guide: Create a clear and easy-to-understand guide on executing a key marketing project. Include sections on:
• Ensure Consistency: Maintain tone consistency and flow by leveraging past PMM Files examples.
• Engage with Professionals: Optionally, reach out to PMMs on LinkedIn for their insights and inputs.

Incorporate Feedback:

• Collaborate with Our Team: Work with our team to review the guide.
• Revise as Needed: Incorporate feedback and make necessary revisions.

Final Deliverables:

• A thoroughly researched, well-written, and edited playbook on executing a variety of key marketing projects, immediately usable by any product marketer.

We look forward to collaborating with motivated and passionate individuals on this exciting project!

What’s In It For You: Participants will gain firsthand product marketing experience and guidance from two seasoned Product Marketing professionals in the SaaS industry. You will learn product marketing fundamentals, clear communication, and buyer enablement, with support from senior SaaS Product Marketers.