Positions available: two teams of three students, or two individual students

We would like students to help us with creating content that is aligned with our vision, mission, and tourism sector. We will ensure the student has a clear understanding of what these elements are for our organization.

As of Feb. 3 this year, we rebranded to the new name of Blue Mountain & Collingwood Adventure Tours as our previous name did not reflect what we offered. We have not been operating since October 2020, due to Covid-19 lockdown. Like most businesses, especially tourism related ones, we have seen a dramatic decline in business for the past year.

We are located 90 mins north of Toronto in a 4 season resort area. Once the lockdown is lifted in Toronto (our target market area), we will resume operations and anticipate a huge interest in people wanting to get out the house and have fun with friends/family. Our area is very popular for visitors and our wine, beer and adventure tours are ideal to escape and have fun.

A rebranding campaign has already been done to announce the new name and introduce the new logo, website and social media. Our challenge is to continue to gain awareness, confidence that we take safety seriously and work around the group size restrictions etc. that Covid-19 presents. All messaging has to be very sensitive to Covid-19.

To accomplish this, we expect the student(s) will:

• Write blog articles, email newsletters/sequences and other content pieces on assigned topics
• Assist with a social media content to promote our organization
• Evaluate recent successful user-generated campaigns, preferably in our sector
• Identify media outlets that are most beneficial to share our story

Ultimately, you will be working on content creation for our organization, including social media and other collateral that we can use as go-to marketing tools.

If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

A student or team with excellent writing skills for social media that speaks to millennials would be the ideal candidate for this project.

All reference material required to complete this project will be made available to you. You can expect that a member of our company will be available to give you a more detailed explanation of our business, rebranding, target market, etc. after your acceptance. From there weekly or biweekly meetings via Riipen video conferencing can be done to touch base. Our company rep will be available at all times by email to answer any of your questions. We feel that the better we communicate, the better you are equipped to provide us with the outcome we desire.