Blog Content Creation
Project scope
Categories
Digital marketing Public relations Creative writing Marketing strategy Social media marketingSkills
competitive analysis content marketing web traffic communication strategies filmmaking blogs social media marketing search engine optimizationOur main goal is to build engagement & inbound website traffic for our brand via blogging content, driving creators/orgs to signup for the platform, and users to download it to go adventuring. You will not only be developing an SEO strategy, you'll be actually creating content.
ABOUT
Story City, like Pokemon Go or Geocaching, but with stories, is the world’s first marketplace and GPS App for location-based stories, with each real-life choose your adventure, puzzle trail, or historical tale through city streets only accessible if you’re standing in the right location. Each story is created by local writers, artists, filmmakers, performers or tour guides who know their cities best. At Story City, we are of the firm belief that it is local stories & storytellers that are the change makers in our society. We want to redefine stories so they're something you're a part of, rather than something you're told, and to make cities places you interact with and explore, rather than just walk through.
The primary focus for the student will be:
- Strategic Content Marketing - Conduct a competitive analysis of blog content from companies similar to Story City & the content that drives engagement for them; develop & implement strategies for improving our web traffic, develop a list of potential content ideas for the blog.
- Content Creation & Evaluation - development around 15 blogs, 600-1000 words, to drive engagement for the platform inline with vibe of the brand; evaluate the performance of each content type to determine strategy going forward.
Our goal at the end of this experience is:
- Strategic Social Media Marketing - For the student(s) to help us improve our inbound traffic & reach, & to excite more customers, & effectively promote our brand through compelling, consistently branded content.
- Content Creation & Evaluation - For the student(s) to help us effectively communicate our brand's story, product & mission to a broad audience & create future communication strategy for the platform.
- Weekly editorial sessions with our CEO and producer Emily
- Access to a blog to make your own
- High Quality feedback on content creation
We communicate with our remote intern using these communication tools: Discord, Slack, email.
About the company
Story City, like Pokemon Go or Geocaching, but with stories, is the world’s first marketplace and GPS App for location-based stories, with each real-life choose your adventure, puzzle trail, or historical tale through city streets only accessible if you’re standing in the right location. Each story is created by local writers, artists, filmmakers, performers or tour guides who know their cities best. At Story City, we are of the firm belief that it is local stories and storytellers that are the change makers in our society. We want to redefine stories so they're something you're a part of, rather than something you're told, and to make cities places you interact with and explore, rather than just walk through. As a storyteller, whether you’re a writer, performer, musician or film-maker, you shouldn’t have to move away from the cities that you love, just to have a career.