Inclusive Care currently utilizes Instagram content for organic content marketing, and has for several years. We are looking for students to take existing instagram content and repurpose it into formats that can be used on other platforms, including blog posts, email marketing, linked-in posts, and tiktok.

The topics Inclusive Care covers include: pelvic floor physical therapy, trauma informed healthcare, health equity, sexual health, persistent pain conditions, and inclusive and affirming healthcare, among other things. Our mission is to help to change the patient/provider relationship from one that is hierarchal to one that is collaborative and our content is intended to empower consumers of healthcare.

To accomplish this, we expect the student(s) will:

• Write blog articles, email newsletters/sequences and other content pieces on assigned topics
• Identify key metrics across social media platforms to assess for reach and engagement
• Audit existing content for successful strategies or topics
• Identify alternative platforms where content can be adapted and posted
• outline options for post scheduling to increase automation and ease of social media use

Students will have access to the founder and primary project manager via email and whatsapp as well as a virtual check in every two weeks to review work and provide feedback.