Story City, like Pokemon Go or Geocaching, but with stories, is the world’s first marketplace and GPS App for location-based stories, with each real-life choose your adventure, puzzle trail, or historical tale through city streets only accessible if you’re standing in the right location. Each story is created by local writers, artists, filmmakers, performers or tour guides who know their cities best.

Our main goal is to build engagement for our brand on TikTok, driving creators to signup for the platform, and users to download it to go adventuring.

You will not only be developing a competitive analysis and strategy/content suggestions for our continued push on this platform.

The primary focus for the student will be:

Strategic Social Media Marketing -

• Conduct an audit of our current TikTok presence;
• conduct a competitive analysis of TikTok creators/company accounts similar to Story City and the content that drives engagement for them;
• develop strategies for improving our TikTok presence,
• develop a list of potential content ideas for the channel.

Our goal at the end of this experience is:

• Strategic Social Media Marketing - For the student(s) to help us improve our online TikTok presence, reach and excite more customers, and effectively promote our brand through compelling, consistently branded content.
• Content Creation & Evaluation - For the student(s) to help us effectively communicate our brand's story, product and mission to a broad audience and create future communication strategy for the platform.

• Regular fortnightly meetings
• Feedback via email.

We communicate with our remote intern using these communication tools: Discord, Slack, email.