Non-Profit SEO Strategy
Project scope
Categories
Communications Search engine optimization Marketing analytics Website developmentSkills
advocacy project scoping organic search search engine optimizationSummary:
As a non-profit organization, it's difficult for us to compete with larger, well-funded online pharmacies. We seek an SEO (Search Engine Optimization) team to help us reach uninsured and under-insured people and those who help them (caretakers, social workers, and patient advocates) so that they can utilize our services.
This project is complimentary to our proposed website project on Riipen (yes, we know that our website needs LOTS of improvement) We’re excited to work with students who can help us to better reach and serve people in need. Please bring your BIG IDEAS to help us to help as many people as possible and truly be America's Non-Profit Pharmacy.
Project Scope:
Plan, develop and implement our SEO strategy.
- Analyze current website and SEO of 2 or 3 direct for-profit competitors
- Develop a plan that outlines an SEO strategy and provides general recommendations for optimization of website
- Implement portions of the plan and analyze effectiveness in traffic and organic search optimization.
Our Marketing Director and other team members will work directly with the team to assure that they have all the tools and information needed for a successful project. We can meet as needed to discuss the project and explain Rx Outreach and our role in the healthcare safety net.
About the company
Rx Outreach is the largest nonprofit, fully licensed, digital pharmacy in the U.S. and provides access to affordable medications for people who are uninsured or under-insured. It offers nationwide access to more than 1,000 medication strengths at affordable prices. Located in St. Louis, Missouri, the mission of Rx Outreach is to provide affordable medication to the under-served. Rx Outreach partners with hundreds of clinics and organizations across the U.S. to provide a crucial health safety net for those who battle both illness and poverty. Since 2010, Rx Outreach has saved people in need more than $1 billion on their prescription medications.