Press Release Creation

Open
United Muslim Fund
Toronto, Ontario, Canada
NB
Executive Manager
(28)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Business strategy Communications Market research Operations
Skills
press releases communication
Project scope
What is the main goal for this project?

We want to be recognized in our community and nationally for the work that we are doing. We have a great story to tell and we want it to be picked up by media outlets. We need students to create press releases for us.

Students should be prepared to:

  • Help us refine our story to something compelling and news-worthy
  • Write up press releases around multiple news-worthy stories
  • Identify media outlets that are most beneficial to us/most likely to pick the story up
  • Send press releases and establish positive rapport with media contacts
  • Secure media exposure for our organization
What tasks will learners need to complete to achieve the project goal?

The final deliverables should take the form of:

  • Press releases that are ready to be published
  • A list of media outlets that we can partner with along with contacts
  • Communication established with those media outlets and conversations underway promoting the press releases
How will you support learners in completing the project?

Students will connect directly with the employer for mentorship throughout the project. Students will also get a chance to connect with important stakeholders.

About the company

A small group of young concerned Muslim students, decided it was time, they stood up and do something about these persisting issues happening around the world.