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Pinterest SEO Analyst For Jewelry & Athleisurewear Brand

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E's Element
E's Element
Mississauga, Ontario, Canada
Emmanuela Okon
Emmanuela Okon
Founder of E's Element and Style Blogger at StylebyEmmanuela
(46)
4
Preferred learners
  • Canada
  • Academic experience or paid work
Categories
Marketing Market research Advertising Digital marketing Search engine optimization Social media marketing
Skills
style guides web traffic marketing content creation link building pinterest keyword research search engine optimization social media
Project scope
What is the main goal for this project?

E’s Element is searching for a passionate marketing lover to improve the brand’s online presence on Pinterest.

For this project, the Pinterest SEO analyst's tasks include analyzing and identifying gaps in website content, optimizing pages for improved search results, building links, and supervising content creation.

E’s Element is looking to work with students who can identify marketing opportunities and come up with strategies to increase our website traffic organically.

Here is a link to our Pinterest page to get a feel of the brand: https://www.pinterest.com/ellaelementshop/

What tasks will learners need to complete to achieve the project goal?

Primary Project Requirements:

  • Conducting keyword research using dedicated software (Pinterest Trends), and generating new keyword ideas and new board ideas.
  • Analyzing website and social media pages, then making recommendations for improvement.
  • Monitoring website traffic, search results, and developing strategies.
  • Generating content ideas (e.g. gift guides, style guides) and delegating these to the E’s Element team.
  • Scheduling pins using digital softwares like Planoly.
  • Overseeing content creation and offering suggestions for Pinterest pins and Pinterest boards.
  • Developing link-building strategies and ensuring all pins are fully optimized and tagged with products directly from E’s Element’s website to Pinterest
  • Updating outdated content and ensuring E’s Element has a sufficient amount of Pinterest boards that are keyword-friendly.
  • Keeping up to date with new trends and best SEO practices for E’s Element’s niche on Pinterest
How will you support learners in completing the project?

Students will work closely with the CEO (Emmanuela Okon) who is supervising and available for questions. This will also include occasional progress meetings (weekly check-ins) where adjustments to the students' tasks and duties can be made if necessary.

About the company

As a result of Emmanuela Okon’s multifaceted nature and drive to run her own product line, the idea of creating E's Element began in July 2020 and officially launched January 3rd, 2021.

What started as a simple or rather conceptual idea has transformed into high-quality products sold across the world. Before she created this jewelry collection, she spent some time figuring out how to approach athleisurewear and how to pair it with unique jewelry pieces.

She strived to create something that was modern and classy in nature but also contained enough flair to complement their chic accessories. In developing E’s Element, she realized that many people were not wearing the items because it was hard to incorporate them into their everyday lives. That’s why she tested different fabrics before settling on a few key materials for each piece of jewelry. In doing so, she was able to create items that perfectly matched their athleisurewear without compromising comfort or style.