Marketing Plan to Launch our Brand in North America
Project scope
Categories
Digital marketing Market expansion Marketing strategy Social media marketing Marketing analyticsSkills
marketing marketing planning market researchReview our current marketing assets and performance
Review the opportunity for our UK digital agency to "break into" the North American market
Develop a plan to help us identify the best routes to market - the cost and possible impact of these methods.
We do have US clients currently - but it is 0.5% of our client base, we would like to grow it to 20% over the next 3 years.
Our service can be offered globally and we are very competitive on price. We have a well-established brand in our own local market and have an in-house marketing team who can implement it.
We are brave and would like to publish the plan on our website - as a resource for other companies to try and break into the North American market and we will follow the plan and update the report as to how we get on. We tend to share a lot of our experience online and document for our clients. This provides incredible social proof and interesting "real" content.
Reviewing real data - we have a lot
It is a real project and a requirement
Be able to engage with an established marketing team
Provide local knowledge / market awareness that we will not have
Learners will enjoy market research, strategy development and creating a detail marketing plan
All data required by the students will be provided to get the best possible real result.
Access to our marketing team when required
We can book in a regular weekly or bi-weekly meeting via zoom if required - US time zone works better for me
The final report will be published on our website and full credit provided to the team - if this works for the team.
We can provide our own insight and experience to our marketing efforts - what we have done and what has worked / not worked to date for us.
About the company
At ProfileTree, we are a dedicated and dynamic Website Design and Digital Marketing Agency that seamlessly combines our diverse range of services to drive growth for businesses worldwide. We specialise in driving sales through online marketing, digital audits, engaging content creation, strategically tailored digital strategies, eye-catching web design, robust website development, effective SEO implementation, compelling video production, and insightful training sessions.
Our team is a great team of talented marketers, designers, skilful writers, developers, and creative video producers, all working to provide the best agency services designed to deliver tangible results. We consistently deliver success for our clients, whether it's empowering their in-house teams through training or developing high-impact websites and digital strategies.
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Over the years, we have taken great pride in our student placement programs. These placements not only enable us to stay at the forefront of emerging trends but also assist in executing various projects and identifying future talent from all corners of the globe. While our headquarters are in the UK, our clientele spans the globe, with a growing presence in North America.
We take our commitment to these student placements very seriously. For each placement, we aim to establish a fixed time and day for weekly check-in calls, ensuring continuous guidance and feedback. These calls are typically scheduled to accommodate the UK, UAS and USA time zones, making them accessible for most of our international participants. Through these partnerships, we hope to support the next generation of digital marketing talent, while simultaneously elevating our services and contributing to the small business landscape.
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As an award-winning Web Design and Digital Marketing Agency, we see these partnerships with Universities and Students as an incredible opportunity to keep on top of trends, complete mini projects that will help us stay ahead of the competition and be more innovative than we would normally be. With our small business blog - with well over 1,500 resources and pages shared we aim to continue to help up to 100,000 website visitors a month with digital resources. We also have shared over 1,200 videos on our YouTube channel with over 4 million views also aligns with our goal of providing as much help and guidance to companies trying to build a digital brand.
As one of the UK's premier web design and website development agencies, ProfileTree has established a reputation for creating innovative, user-friendly, and aesthetically pleasing websites that effectively communicate our client's brand values and offerings.
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Our Placement Values
At ProfileTree, our student placements are driven by our core values: collaboration, innovation, and impact. We believe in consistently striving for novel solutions that deliver measurable results. We respect diversity and encourage unique ideas, for we understand that it's the variety of perspectives that lead to groundbreaking innovations. Our goal is to deliver digital marketing services that not only meet but exceed our client's expectations. We aim to provide real-world exposure, mentorship, career development and making real-world contributions to small business.
Our Commitment to Small Businesses
We believe in the power of small businesses and are committed to their success. We offer tailored digital solutions, ranging from web design to SEO, while ensuring accessibility and affordability. Our rich repository of online resources and consistent support assist businesses in their digital journey. Our ultimate goal is to empower small businesses to grow, build a robust online presence, increase sales, and foster enduring customer relationships.
Our Commitment to Digital Marketing Excellence
We are unwavering in our pursuit of digital marketing excellence. Leveraging our diverse team of experts, cutting-edge technologies, and innovative strategies, we continuously strive to deliver outstanding results for our clients. Our commitment extends beyond meeting targets, as we focus on driving meaningful growth, building an enduring online presence, and forging strong customer relationships for our clients. Through continuous learning, adaptation, and a client-centric approach, we endeavour to set new benchmarks in the realm of digital marketing.
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We aim to make a project with ProfileTree an exceptional opportunity for team members to join an innovative and award-winning Digital Marketing and Web Design Agency, where creativity, expertise, and passion converge to create digital solutions that fuel growth.
Our expertise in web design, combined with optimised website development, SEO, content creation, and video production, allows us to provide a comprehensive suite of services that ensure an impactful online presence for our clients. Each project we undertake becomes a testament to our commitment to excellence and our ability to deliver user-friendly, visually stunning, and high-performing websites.
Joining our team offers the chance to contribute to this ongoing narrative of digital transformation, where each day presents new challenges and the opportunity to make a tangible difference in the growth trajectory of small businesses worldwide. As a team member, you will work alongside some of the most passionate people in the industry, constantly pushing boundaries and shaping the future of digital marketing.