SEO and Social Media Strategy

Closed
Grab My Bag, Inc.
Atlanta, Georgia, United States
Grab My Bag Inc
CEO
(2)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Sales strategy Marketing strategy Media Hospitality, tourism & culinary arts
Skills
search engine optimization digital marketing scheduling brand awareness google analytics keyword research social media strategy social media content social media email marketing
Project scope
What is the main goal for this project?

Number of students required to work in team: 4 teams of 2 students

Grab My Bag, is a Luggage Delivery Service primed to disrupt the baggage claim process by delivering travelers checked bags from airport baggage claim to customer specified destination.

Our team is looking for social media marketing wizards who can help us drive more traffic and improve our SEO positioning, while quickly spreading brand awareness making our company a household name and new norm. The primary project requirements include:

  1. Keyword analysis to determine relevant search terms to our organization
  2. A strategy document to outline:
  • Search Engine Optimization (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
  • Social media requirements to increase the number of followers/likes and share

3. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site

4. Creating engaging content for prominent media websites

5. Working with tools and programs such as Google Ads, FB, Twitter, IG, Planoly, LinkTree, Google Analytics, Youtube, etc.

We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:

  • Social Media Follower and Engagement Growth
  • SEO Optimization
  • Social Media Strategy
  • Solidify Target Demographic
  • Outside of the box marketing
  • Quality Content Creation
  • Regular Posting Scheduling and Strategy
  • Brand Awareness
  • Recruitment of Drivers
  • Solid, Original, and Fun Email Marketing Campaigns
  • Increase customer sales

This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

About the company
  • https://grabmybag.com/
  • 0 - 1 employees
  • Hospitality, Consumer goods & services, Trade & international business, Travel & tourism, Airlines, aviation & aerospace

Grab My Bag, Inc. is a luggage delivery service from airport baggage claim to customer specified destination.