Ativa is a late-stage start-up with a cutting edge blood testing platform. We are preparing to commercialize in Noth America and China.

We need to design an online marketing campaign (web, social, media) to prepare announcements of upcoming accomplishments such as closing our next major round of funding, starting clinical studies with top hospitals, and product development milestones.

We need to build more content onto our website (including use-cases for clinicians) and post more regular updates to LinkedIn and to media outlets.

We need to build a 2-year marketing strategy that targets our first customers - hospital emergency departments. We have the knowledge of what these customers care about - how do we most effectively communicate Ativ's unique and valuable offering to that audience?

Ativa is a small start-up, I am currently the only marketing resource, so this type of project would be well suited to challenge communications students to create and input their ideas into such a valuable and interesting suite of products. This type of project can easily be managed remotely.